SF Express to halt operation of SF Best withdrawing from offline store expansion

Cited from insiders, the logistic and delivery company SF Express is withdrawing from the retail business by shutting down offline SF Best stores in several cities, which aims to cater to high-end customers with requests of fancy imported products. Despite refuting the report, the spokesman emphasized the positive profit record of growing sales revenue 30% year-on-year in 2018 brought by the nationwide 800 offline stores, and explained that the recent pullback was just a strategic optimization move allowing the company to be “more focused with better services”.