Smartisan Technology is attempting to reduce its presence in the mobile phone market
Smartisan called a press conference on 6th and released four new products, which included surprisingly only one new phone product, while the smartphone had long accounted for its main business. Luo Yonghao, the CEO of Smartisan admitted that “selling phones doesn’t bring about much of the company’s profit”. The other three products ranged from a humidifier, an AI speaker to a suitcase. It’s very likely that Smartisan will copy Mi’s business strategy moving towards ecological chain build-up, through the merger with, and acquisition of, some small brands.