Soul succeeds in a social networking niche of Gen Z
China is probably the best place to grow social networking services considering the size of its population. When the market looks rather full with the existence of social giants like WeChat and TikTok (Douyin), a new app aiming to provide an oasis of simple connection between strangers emerged from chaos and has caught generation Z’s attention. The platform encourages UGC (user generated content) while disapproves real-life relationships. Will it lead the social networking market targeting generation Z?