Subscriber growth led the boosting revenue of iQiyi in 2018
Posted On February 25, 2019
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iQiyi, a video streaming platform backed by Baidu, released its fourth quarter and full year results for 2018, which showed a net loss of RMB 9.1 billion ($1.3 billion). However, compared to the same period of 2017, it sees a 72% growth year-on-year. According to the CFO, the growing revenue is mostly driven by the fast expanding membership business, and the margin was heavily pressured since the investment in self-produced products last year was huge. The highest return might be the mega-hit drama of Yanxi Palace.