The mega messaging app WeChat was recently found to be testing a livestream function under its ‘Channels’ feature, and users who are selected for the trials will be able to initiate livestream sessions within chatting groups. It is seen as another step to the e-commerce section by Tencent, which has long seen Bytedance, the mother company of the short video app Douyin, as its major challenger dominating the social media market. Meanwhile, the latter is fortifying its stand by expanding its products range in the overseas market, selling branded products from a dozen countries at special offers on the newly launched cross-border e-commerce platform Fuxiang Haigou.
