Tesla offers test drives on TMall for RMB 1
Posted On April 17, 2020
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After the breakup in 2014, Tesla is again partnered with Alibaba, resuming its e-commerce approach to millions of Chinese internet users. The flagship store launched on the largest B2C marketplace in China not only sells car accessories and tyre repair kits, but also allows customers to schedule test drives for 1 yuan during the promotional campaign. The car maker will try out the prevailing live-streaming shows as well to boost the sales.