The black hole image sparked a round of branding creative competition

China’s social marketing teams are “exploiting” the first picture taken of a black hole – dozens of brands initiated campaigns with hashtag #black hole# in various hilarious creatives in a bid to gain traffic impression while the topic is at its height. Durex is still leading the campaign as usual, Durex is still leading the campaign as usual, followed by e-commerce giants Suning, Taobao and automobile maker Geely. For more campaigns please check the link.