The coffee war between Starbucks and Luckin rages to food delivery platforms
In response to the probable partnership between the coffee leader Starbucks and the food delivery platform ele.me, Luckin, known as the prior rival to Starbucks in China, is rumored to be pairing with Meituan, providing a delivery service which is currently only available in its own app. Given the fact that downloads of Meituan are far exceeding that of Luckin, the team-up might bring numerous new exposures and decent operational cost-down to the later. Though it’s difficult to shake off the tag “Starbucks’ copier” by Luckin through its aggressive campaigns acquiring a higher market percentage, it goes in favor of capital’s taste – Luckin doubled its valuation to US$2 billion by raising a new round of financing of US$200 million last week.