The used-to-be 24-hour shopping carnival usually takes place on Nov. 11th but will be extended to two periods this year. The first phase starts with a pre-sale from Oct. 21st and officially runs from Nov.1st to 3rd. Users will enjoy a special discount if signed up during the pre-sale campaigns with just a small deposit required. The second part is as usual on Nov.11th. Livestreaming e-commerce will play a big role in promoting products this year, given that more people are buying while watching livestreams.
