WeChat’s new feature, allowing users to post instant short videos to their profile pages, limited to 15 seconds or less and only available for 24 hours, has sparked intense discussion on social media. The new feature, namely Time Capsule, is widely seen as a catch-up to Western social apps’ “Stories” function generally applied to a wide range of its peers. Despite that, some specialists hold the views that it signals Tencent’s ambitions towards the short video market. Since content marketing is growing to be the focus, Tencent, which has long been lacking in short video content creators, is determined to start again by cultivating users from WeChat.
