The once well praised “inserted ads” backfires as being criticized “disengaged”

Inserted ads, a newly emerged advertising format to which we gave high scores and positive comments in our previous posts, has been strongly attacked recently on Weibo and thus spreading to other social media platforms. Blasted from a critical post against the ads by renowned Chinese writer Ma Boyong, denouncing them of breaking up audiences’ engagement as well as degrading the credibility of drama shows and performers, it was applauded and stuck by thousands of Weibo users, “I have been put up with it for so long and finally somebody important stands out and speaks”, says one comment. Here we would like to introduce you an analytical article by Whatsonweibo, in which it explained the ups and downs in the development of inserted ads.