The rule that clamps down on WeChat moment marketing
Posted On May 14, 2019
To enhance user experience, Tencent on Monday reiterated the rule against WeChat incentive promotion which encourages users to share advertising-related content on their moments in exchange of a certain amount of financial reward. The notice cited examples like English-language learning applications Mint Reading and Liulishuo, both of which have gained wide public attention by deploying moment marketing offering tuition specials. Facing the intensifying challenge from latecomers, such as Douyin, Tencent has filed several lawsuits to protect user experience, ranging from privacy protection to ads prevention.