Raddichina summarized Baidu’s top keywords of 2018, which enabled us to review trends we’ve been through last year. The top term identified was “World Cup”, which correlates with the most-searched yearly keyword on Google. The following “trade war”, “Yanxi Palace” and “skr” were the most popular in politics to entertainment, together with some new words, such as “little dog” and “iron straight man” are embodiments of culture in people’s daily conversation.
