WeChat’s in-app entry for Mobike was removed
Posted On January 11, 2019
Shortly after Hu Weiwei stepping down as CEO, the removal of an in-app entry from WeChat was recently shut down, which was generally believed another evidence of the company’s unstable financial mobility. However, Mobike’s mini-program is still accessible within WeChat by scanning its QR code. Given that the super app boasting 900 million active users was once a boon for Mobike’s growth, and contributed 50% of newly-registered users in May 2017, claimed by company’s executives back then, the cancelation can decrease the facilitation and increase the barrier.