WeChat’s new service allows users to scan unique QR code for individual item’s purchasing

The initiative is aiming to help vendors gather more specific data on their individual customers. Through this “one object, one code” system, brands will be able to build a connection between product and consumer, with further attempts at remarketing such as sending new arrivals info, gaining traction to official accounts, giving out red packets, as well as carrying out user and data management. The move was adopted by several local brands such as the herbal tea Wanglaoji and Chinese dairy Mengniu, which have both received positive feedback.