Weibo acquires the top live streaming platform to enhance its video attraction

Weibo recently confirmed the rumors circulating for months that it has acquired the live streaming partner Yizhibo, in an attempt to build a platform to benefit both sides in terms of interaction as well as influence enhancement. Since Weibo has long been exploring new mediums by which to stimulate diverse content creation and thus retain and grow its user base, this acquisition will definitely improve the sluggish growth.