We have been talking a lot about content-driven marketing these days, which is focused on a number of grant applications. Now another social media heavyweight is welcomed to the game – Weibo, with a strong financial backup amounting to RMB 2 billion and solid fan base, is in an attempt to redefine the e-commerce marketing system by tweaking some of the existing functions to introduce traffic from its content creators directly to marketplaces. Empowered by the acquisition of Yizhibo, Weibo is now surely at a stage where to combine all the media forces whether from texts, pictures or videos to boost consumption desires among users, in a way by which will realize capital gains.
