This year’s Qixi Festival, also known as the Chinese Valentine’s Day, falls on August 4th. Celebrated on the seventh day of the seventh lunisolar month of the Lunar calendar, this Festival is observed across other Eastern Asian countries such as Japan, South Korea, and Vietnam. In China, couples like to choose gifts for each other that can best express their love. As a response to this, the majority of the big Chinese brands have launched Qixi Festival-themed campaigns that can inspire Chinese consumers to find their dream gifts.
