Why are more international brands going after WeChat?
WeChat and its derivations, namely public accounts and mini-programs, are turning into a solution to e-commerce brands, which are deployed as an option to mitigate the risk of falling into a failed investment. As posted by azoya, global brands are taking more actions in WeChat, from branding awareness enhancement to online selling. The integration of content, social and e-commerce is the trend and believed to reform people’s online purchasing behavior in the future. Following the great march by Alibaba joining in the force with short video platforms, WeChat is enlisting assistance from powerful KOLs to better leverage its tremendous traffic base.