Macy’s is existing China. What’s left?
The withdrawal of Macy’s from China disappointed the market. Focusing on e-commerce at Tmall platform rather than offline retailing, it certainly didn’t reap a good harvest or attract as much attention from the masses as expected so it has been decided to shutter the online flagship store, drawing curtains after its one and half year’s presence in China. What’s behind the scene? Here is an analytical article from Digiday, which may give you answers.