Xiaohongshu is testing its live streaming feature
Posted On June 13, 2019
0
E-commerce titans are thrusting into the live streaming marketing in an aim to boost user engagement. Motivated by the declining costs of mobile data and surging demand from visitors for instant interaction with influencers online, people are prone to complete orders via live streaming videos, whose impetus has grown into a powerful tool employed by e-commerce platforms to make people stay and buy.