Boasting a great number of KOLs (or online influencers) can be a double-edged sword – and it’s probably what is concerning Xiaohongshu right now. Following a series of complaints from users who are criticizing the platform for allowing under-qualified KOLs to sell counterfeit or questionable products and to fake data by paying for circulation, the emerging e-commerce service provider has taken measures to elevate the validation threshold of KOL which has slashed the number of available KOLs on the platform from 17,000 to a mere 4,700. It then received a strong backlash. Social marketing specialists and KOLs of late with commercial ambitions reckon the regulation is a death knoll to creators “which is ultimately anti-content consumer”. For more insights please click here to view the full article by TechNode.
