Zhihu’s roll out of live streaming service fortifies its monetization effort

Zhihu is now testing the upcoming live-streaming feature with a small group of selected invite-only users. The Q&A knowledge platform has recently quickened its pace to boost profits by means of launching paid membership systems and developing a native ad system. Despite the fact that the function is still at an early phase, frequent users are raising their doubts as to whether such kind of tipping-oriented entertainment solution to monetization really fits the largely text-based knowledge community.