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Ekaterina Melnik





China Analysis
How to use Weibo in Your Chinese Marketing Strategy
Ekaterina Melnik Posted On July 1, 2019


Since its inception nearly ten years ago, Weibo has been a highly popular social media platform. With its interactive and attractive content format, it is often a catalyst for viral posts and is just the right platform to discuss the […]


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China Analysis
Uncovering The Mystery Of The Little Red Book App.
Ekaterina Melnik Posted On November 2, 2018


Western social media normally has very specific functionality. For instance, Whatsapp is a straightforward messenger, Facebook is a social communication platform, and Instagram is a short video and photo-sharing platform. But in China, social media platforms often combine a number […]


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China Analysis
Marketing Challenges in China (Part 2)
Ekaterina Melnik Posted On September 14, 2018


Marketing challenges in China are not limited to language, localization and time issues. In the second part of the article, we highlight two more aspects which often cause overseas companies to for professional solutions in Chinese market.   Website hosting […]


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China Analysis
Marketing Challenges in China (Part 1)
Ekaterina Melnik Posted On September 14, 2018


The internet and media are bursting with the news that China is the first-choice country for global expansion due to its enormous population and increasing consumption rates. And we can’t argue with that, because numbers don’t lie. But everybody knows […]


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