Since its inception nearly ten years ago, Weibo has been a highly popular social media platform. With its interactive and attractive content format, it is often a catalyst for viral posts and is just the right platform to discuss the […]
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Western social media normally has very specific functionality. For instance, Whatsapp is a straightforward messenger, Facebook is a social communication platform, and Instagram is a short video and photo-sharing platform. But in China, social media platforms often combine a number […]
Marketing challenges in China are not limited to language, localization and time issues. In the second part of the article, we highlight two more aspects which often cause overseas companies to for professional solutions in Chinese market. Website hosting […]
The internet and media are bursting with the news that China is the first-choice country for global expansion due to its enormous population and increasing consumption rates. And we can’t argue with that, because numbers don’t lie. But everybody knows […]
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