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Fu Wenhui





China Analysis
Everything You Want to Know about WeChat Ads
Fu Wenhui Posted On July 15, 2019


WeChat was wary of allowing ads in its early stages, worried that it might harm user experience. However, the increasing penetration of the social app actually turned WeChat into a marketplace of individual ads before official advertising was introduced. Favored […]


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China Analysis
Chinese Marketing Campaigns in 2018 that Led to Controversy (2)
Fu Wenhui Posted On February 13, 2019


“Wrong” political or territorial stance – Mercedes Benz Background Last February, a seemingly innocent post to Mercedes’ Instagram page drew harsh criticism from Chinese internet users. The ad showed a caption under a Benz on the beach with rolling white-capped […]


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China Analysis
Chinese Marketing Campaigns in 2018 That Led to Controversy (1)
Fu Wenhui Posted On January 29, 2019


In 2018, several advertising campaigns led by global scale companies contained offensive material that enraged China, resulting in painful financial loss and protracted criticism. Today we selected three cases that stood out the most and asked three of our friends, […]


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