WeChat was wary of allowing ads in its early stages, worried that it might harm user experience. However, the increasing penetration of the social app actually turned WeChat into a marketplace of individual ads before official advertising was introduced. Favored […]
“Wrong” political or territorial stance – Mercedes Benz Background Last February, a seemingly innocent post to Mercedes’ Instagram page drew harsh criticism from Chinese internet users. The ad showed a caption under a Benz on the beach with rolling white-capped […]
In 2018, several advertising campaigns led by global scale companies contained offensive material that enraged China, resulting in painful financial loss and protracted criticism. Today we selected three cases that stood out the most and asked three of our friends, […]
