“Wrong” political or territorial stance – Mercedes Benz Background Last February, a seemingly innocent post to Mercedes’ Instagram page drew harsh criticism from Chinese internet users. The ad showed a caption under a Benz on the beach with rolling white-capped […]
In 2018, several advertising campaigns led by global scale companies contained offensive material that enraged China, resulting in painful financial loss and protracted criticism. Today we selected three cases that stood out the most and asked three of our friends, […]
On November 6th, billionaire Wang Sicong, to celebrate his team’s victory in the League of Legends World Championship, posted a raffle announcement on his Weibo. Wang used @微博抽奖 (Weibo’s official prize drawing system) to pick 113 lucky users who had […]
“A good show brings in an audience, and creative ads make them stay.” This saying was common when TV was the dominant source of recreation, and can be applied to the Internet today. Though the main entertainment medium switched from […]
Many have long expected that Google’s search engine will return to the Chinese market and renovate its revolutionary technologies. It was widely reported last month that Google will come back with a new search application providing news integration services, but […]
The Chinese dark comedy, “Dying to Survive”, released on July 5th, quickly became one of the highest grossing films in China. It featured a tragedy of peddling unauthorized cancer drugs from India to China and is jokingly suggested as the […]
We are asked so often, “Are there any fresh online marketing channels to grow business in China, apart from WeChat and Weibo?” Sure there are! Our recommendation is short videos on Douyin. This video clipping and sharing platform, also known […]
Produce 101, an Tencent-produced online talent show seeking to find talent for a new all-girls pop group, ended in July after two months of weekly streamed performances. The show featured twelve knockout voting rounds, and out of the original 101 contestants, seven […]
Is your website slow in China? Are you asking yourself if you need a separate website for the Chinese market? I might have the answer for you. The topic of my first meeting with our customers was revolving around the […]
You invested in quality printed materials for the Chinese market, you came up with a catchy and culturally apt Chinese name for your brand, you found someone who “knows” China to head your Chinese operations. But why wouldn’t you want […]
