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China Analysis
A Quick Look at China after the Pandemic Lockdown (2)
superman Posted On June 5, 2020


So what’s life like offline? Though the staggered removal of lockdowns was implemented months later in May, the revenge consumption prompted by pent-up demands didn’t come as expected – even as of now – instead, people are saving hard for […]


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China Analysis
A Quick Look of China after the Pandemic Lockdown (1)
superman Posted On May 19, 2020


As China has gradually stepped out of the shade dominated by the COVID-19 pandemic while other countries are falling into the swamp, the whole world is watching how China is doing now and making post-pandemic global forecasts based on China’s […]


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China Analysis
Challenges and Opportunities Emerged in China Beyond Coronavirus Pandemic (2)
superman Posted On March 22, 2020


Featured image credit: http://699pic.com/ Reactions from tech giants Leading tech companies in China, including Alibaba, Tencent and Baidu are ramping up efforts to fight against the intensifying epidemic. Cainiao (backed by Alibaba) and JD logistics both provide logistical support on […]


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China Analysis
Challenges and Opportunities Emerged in China Beyond Coronavirus Pandemic (1)
superman Posted On March 13, 2020


Featured image credit: http://699pic.com/ Background The outbreak of a severe and acute coronavirus epidemic, started from Hubei, a central province in China, has spread across the whole country and triggered national enforcement of the first-degree medical emergency counter-actions. Despite providing […]


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China Analysis
Where Will the Flood of Fake Engagement on Social Media Take Us?
superman Posted On December 7, 2018


On November 6th, billionaire Wang Sicong, to celebrate his team’s victory in the League of Legends World Championship, posted a raffle announcement on his Weibo. Wang used @微博抽奖 (Weibo’s official prize drawing system) to pick 113 lucky users who had […]


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China Analysis
Creative Ad Copy Incorporates Hit TV Show into Campaign
superman Posted On November 27, 2018


“A good show brings in an audience, and creative ads make them stay.” This saying was common when TV was the dominant source of recreation, and can be applied to the Internet today. Though the main entertainment medium switched from […]


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China Analysis
Google Search in China
superman Posted On September 27, 2018


Many have long expected that Google’s search engine will return to the Chinese market and renovate its revolutionary technologies. It was widely reported last month that Google will come back with a new search application providing news integration services, but […]


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China Analysis
What Can We Learn From A Hit Film Marketing Strategy
superman Posted On September 18, 2018


The Chinese dark comedy, “Dying to Survive”, released on July 5th, quickly became one of the highest grossing films in China. It featured a tragedy of peddling unauthorized cancer drugs from India to China and is jokingly suggested as the […]


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China Analysis
How to Sell on Chinese Hottest Video Platform
superman Posted On August 28, 2018


We are asked so often, “Are there any fresh online marketing channels to grow business in China, apart from WeChat and Weibo?” Sure there are! Our recommendation is short videos on Douyin. This video clipping and sharing platform, also known […]


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China Analysis
Digital Marketing Innovation Behind the Hottest Talent Show in China
superman Posted On August 21, 2018


Produce 101, an Tencent-produced online talent show seeking to find talent for a new all-girls pop group, ended in July after two months of weekly streamed performances. The show featured twelve knockout voting rounds, and out of the original 101 contestants, seven […]


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