Chinese Marketing Campaigns in 2018 that Led to Controversy (2)
“Wrong” political or territorial stance – Mercedes Benz Background Last February, a seemingly innocent post to […]
“Wrong” political or territorial stance – Mercedes Benz Background Last February, a seemingly innocent post to […]
In 2018, several advertising campaigns led by global scale companies contained offensive material that […]
Facing the rampant fraudulent manipulation of the engagement on the social platform and real goods purchasing in China, we started to think about this questions seriously.
“A good show brings in an audience, and creative ads make them stay.” This […]
Western social media normally has very specific functionality. For instance, Whatsapp is a straightforward […]
Whether Google will return to the Chinese market is no longer a taboo topic. Mr. Cai, CEO from a Chinese prestigious marketing agency openly talked about it.
The Chinese dark comedy, “Dying to Survive”, released on July 5th, quickly became one […]
Marketing challenges in China are not limited to language, localization and time issues. In […]
The internet and media are bursting with the news that China is the first-choice […]
We are asked so often, “Are there any fresh online marketing channels to grow […]