Chinese Marketing Campaigns in 2018 That Led to Controversy (1)
In 2018, several advertising campaigns led by global scale companies contained offensive material that […]
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Where Will the Flood of Fake Engagement on Social Media Take Us?
Facing the rampant fraudulent manipulation of the engagement on the social platform and real goods purchasing in China, we started to think about this questions seriously.
Creative Ad Copy Incorporates Hit TV Show into Campaign
“A good show brings in an audience, and creative ads make them stay.” This […]
What Can We Learn From A Hit Film Marketing Strategy
The Chinese dark comedy, “Dying to Survive”, released on July 5th, quickly became one […]
Digital Marketing Innovation Behind the Hottest Talent Show in China
Produce 101, an Tencent-produced online talent show seeking to find talent for a new all-girls pop […]
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